Freelance marketing copy
During 11 years of self-employment, I was fortunate to have a couple of big, steady clients retain me; I also gladly took on short-term projects here and there.
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An adventure in direct marketing, as seen here.
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Stepping into content marketing in support of streaming music. Click here for an explainer (but unfortunately not an example).
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The challenge was learning how to draw attention to something—window treatments—people don't think about very much. See an example here.
Pottery Barn Kids
Nailing the concept of voice: During the 3 1/2 years I was a contract writer and editor for Williams-Sonoma, I worked almost exclusively on the Pottery Barn Kids brand, functioning as de facto editorial manager after they eliminated full-time editorial positions. I worked across verticals, supplying cover lines and product copy for catalogs; tag lines; and promotional email subject lines and content. I managed three other freelancers. My job was to make sure the voice—warm and relatable, authoritative yet approachable, playful but not awkward—was consistent throughout.
Rhapsody Music
Music editorial: My eight-year freelance editing relationship with Rhapsody (one of the earliest subscription streaming music services, eventually purchased by Napster) grew my familiarity with the world of music writing and music journalism. I edited descriptive copy for playlists, albums, and artists, as well as content for their blog. This content is no longer live.
Smith & Noble
Display copy only: During a yearlong freelance relationship with high-end custom window treatment retailer Smith & Noble, I delivered display copy to support priorities as they changed with the seasons.
